Old and new, the word has its own special impact and strength. When the words are formulated, politeness and setting special standards for their use in all contexts must be taken into consideration in the formulation process, in order for this word to have an impact on the listener and take into account the wholeness of his heart and provoke in him emotions that the speaker, poet or preacher has drawn in advance in general.

The word is no less powerful than the sword, if we go back to the origin of the derivation, we will find that it is derived from the word, which is the wound.

He glorified the Holy Qur’an (the word), as he mentioned the word “kalam” forty-three times, and he did the word with the emphasis of Lam and its derivatives thirty-three times. (Ibrahim verse 24).

The word is the basis of speech and the origin of languages ​​and is undoubtedly the ideal communication tool between human beings.

Orphan is the origin of language, it precedes and writing follows, because the role of writing is to draw words.

Oral language is more accurate than written language in analysis, for writing does not translate the way the speech is pronounced nor how its units are interpreted, in addition to the semantic charge that oral describes in terms of communication.

Therefore, the speaker had to pay attention to the semantics of the words, and they would reach the recipient with the same meaning that the speaker wanted.

So transparency and speaking clearly and confidently was a requirement of every skillful speaker.

You may be a little nervous, but you have to control your nerves and your reactions, talk relaxed, and you have to be careful and think about what you say well, a good speaker is the one who can think and speak at the same time.

Employ the language honestly in terms of being originally convinced of the truthfulness of what you say, and being enthusiastic about it and feeling its importance.

The listener's feelings are not an arithmetic equation that if you follow her steps you will reach the result.

A person is a mixture of a group of emotions and feelings, so respect the feelings of those you speak to.

There is no need for you to be convinced of what you are calling for, fully believing in it, and trusting in it with full confidence. Persuasion can only be done after conviction.

Explaining the importance of this, says Carnegie, if your desire is pale and emaciated, your accomplishments will follow their course, but if you pursue your object with determination and vitality, nothing under heaven can defeat you.

Also, when you give examples, those examples should be at the level and strength of the speech, carefully studied, certain that they will contribute to crystallizing the idea that you want to communicate.

Prophet Muhammad, peace and blessings be upon him, said: “You are not speaking to a people whose minds do not reach it, but that there is a trial for some of them.”

In conclusion: The most truthful verse you say is a verse that is said if you sing it truthfully.